When evaluating a new email services provider, there are many things to consider: send speed, analytics and the level of customer support, just to name a few. And those are just the factors during precedented times. Brilliant Earth, the leading retailer of ethically-sourced bridal and fine jewelry, moved onto the Sailthru platform in March, just as the coronavirus pandemic forced retailers to refine and re-evaluate their messaging strategies.

Brilliant Earth’s goal was to ramp up its personalized email marketing capabilities. Prioritizing personalization and A/B testing, the team has already achieved a year-over-year increase in conversion rate.

“We were impressed by Sailthru from the start, and we were especially happy to meet our Customer Success team even before we had implemented the platform,” says Lisa Perlmutter, VP of Ecommerce at Brilliant Earth. “Getting started on the platform was much easier than we expected given how robust the product is, and we quickly started to see the benefits.”

Part of the easy implementation is rooted in the user-friendliness of our products. For example, our Email Composer allows customers to create, preview and test emails with a drag-and-drop interface — and without code. Being able to work directly in Marigold Engage by Sailthru, the Brilliant Earth team has refined its messaging strategy far more efficiently and collaboratively, compared with its previous ESP.

What’s next for Brilliant Earth? The team plans to build out its email program as an even more defined marketing channel to drive engagement and ultimately, more conversions.

“Marigold Engage by Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part,” adds Lisa. “I am a huge fan of the product and I can’t wait to make more of everything it offers.”

If you’re a retailer wondering how Sailthru can help increase your conversion rate, click here to schedule a demo.