What makes a truly great email marketing agency? According to The Relevancy Group, a modern agency should be both data-driven and experience-focused. It should be measurement-obsessed and equally committed to digital transformation and strategic optimization. In other words, BrightWave.

Last week, Boston-based market research firm The Relevancy Group celebrated our friends at BrightWave as a leader in its fourth annual Email Agency Buyer’s Guide. Specifically, BrightWave received the highest scorecard ranking with 100% in strategy and data management.

As the market research firm put it, “BrightWave is an excellent choice for organizations that seek an email marketing specialist with a passion for solving complicated data, creative and analytical challenges.”

What Sets BrightWave Apart?

In addition to strategy and data management, BrightWave also dominated the client satisfaction categories. The agency picked up six medals there: account management, analytic services, creative services, deliverability services, educational resources and strategy services.

Looking for direct feedback, The Relevancy Group spoke with several customers. They lauded the agency for helping them “think out of the box” and being “truly collaborative.” (One was even dissatisfied with the five-point rating scale, believing BrightWave deserved a six.) That collaborative mindset extends to partnerships, which demonstrate the company’s commitment to providing clients with the perfect solution for them. BrightWave has 21 partnerships, three times as many as the next competitor.

BrightWave, which the Atlanta Business Chronicle called one of the city’s best places to work, is also regarded for being a leader in privacy and compliance, while also proactively shifting the conversation with events such as Email Spotlight and the upcoming EIQ. “We like their data-driven creative enhancements, which for one client delivered 2,000 permutations to one mailing,” The Relevancy Group adds, noting the company’s propensity algorithms that suggest the next best offers and content.

“I am really proud of our team for being recognized as a critical business partner for our clients, proving our entire agency is at the forefront of the email marketing industry,” says Simms Jenkins, the company’s CEO. “It’s a great honor.”