Brick‑and‑Mortar Blindness

January 2, 2019

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Events

How Sailthru Used Virtual Events to Stay Close to its Customers

Like many brands, Sailthru was eager to get back to hosting live events in 2021. But instead the team encountered a year of last-minute...

Article

Creating a Customer Value Exchange to Drive Better Personalization

This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...

Data & AI

Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams

The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...