January 2, 2019
When legacy retailers shutter stores, do people care or even notice? How does technology enhance the in-store experience? Download Brick-and-Mortar Blindness for insights from our survey about consumers’ attitudes toward physical retail.
Personalization vs. Segmentation: The Real Difference and Why it Matters
Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...
What Makes Sephora Such an Outstanding Omnichannel Retailer?
The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...