January 2, 2019
When legacy retailers shutter stores, do people care or even notice? How does technology enhance the in-store experience? Download Brick-and-Mortar Blindness for insights from our survey about consumers’ attitudes toward physical retail.
Personalization vs. Segmentation: The Real Difference and Why it Matters
Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...
How Personalization Can Enhance Email for Publishers
Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...