January 2, 2019
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How Sailthru Used Virtual Events to Stay Close to its Customers
Like many brands, Sailthru was eager to get back to hosting live events in 2021. But instead the team encountered a year of last-minute...
Creating a Customer Value Exchange to Drive Better Personalization
This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...
Data & AI
Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams
The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...