I’m thrilled to announce that Sailthru has made its first acquisiton, Frame.  A TechStars-backed company, Frame offers eCommerce companies the ability to quickly and easily optimize their website for the iPad.  This acquisition marks an exciting and important step in our evolution to a true cross-platform personalization solution.

Officially launched two months ago, Frame optimizes online stores into iPad-friendly purchasing experiences. In fewer than five minutes, online stores are able to adapt their entire website—from the product catalog to the shopping cart—into Frame’s mobile format. With Frame, shoppers will find that browsing on their favorite brand’s site via iPad is more beautiful and intuitive than ever.  

What’s different about them is that they not only focus on helping the user make a purchase as seamlessly and quickly as possible, but they also have built the user experience to align with consumer’s desire to browse, explore and engage with the brand.  Integrated swipe gestures allow users to flick through photos of items before going into a collection, animations simulate the flipping experience of looking through a catalog, and the site adapts to look flawless regardless of the iPad’s orientation.

As the tablet space becomes increasingly important in the e-commerce market, it was a priority for us to apply our insight and personalization solutions to this channel. We chose Frame because of their incredibly quick uptake in the marketplace and deep talent in user interface design. They currently have over 1,000 eCommerce customers using their solution through Shopify and are multiplying those numbers every week. It became apparent pretty quickly that they’d be a good match for us.  

The acquisition allows our clients to gather even deeper customer insights and translate them into increased engagement in yet another channel.

Check out a couple of stories and the press release:

There have been numerous other changes at Sailthru the past few months as well. We recently launched a brand new look we think is much better suited to who we are as a company. The size of our team has quadrupled, and continues to grow. And, as of yesterday, we officially moved into new quarters at 10 Hudson Square (160 Varick St). With beautiful views of the city, everyone on the team is excited to return to being surrounded by natural daylight (those of you who saw our temporary space will appreciate this too). I know it’s only going to make us more productive.

 It’s also going to be an amazing space to host events for the community. Keep a lookout on our Twitter account and Facebook page for events happening in the space over the next few months.

Cheers, Neil