Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.
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The retail/ecommerce industry's most comprehensive customer experience and personalization research is coming back this fall. Find out what made last year's leaders stand out from the pack, and get inspiration for how to evolve your personalization efforts.