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Media

Diversity in marketing - the only one in the room

The Only One in the Room

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse...

By Bevin Morgan

Personalization

Why Personalization Is Especially Important in the Beauty & Cosmetics Industry

A search for foundation on Sephora.com brings up more than 550 products. It may sound excessive at first, but there are a lot of factors...

By Mike O'Brien

Product & Customers

Cybersecurity Awareness Month

9 Cybersecurity Tips for the Safety of Your Sailthru Account

Here at Sailthru, we take cybersecurity very seriously. Strict security considerations are at the forefront of every feature we ship, every message that’s sent...

By Miles Price

Media

Increasing Traffic from Email

For Publishers Looking to Increase Traffic From Email: Start With a Warm Welcome

Email provides a unique opportunity to reach a proprietary audience on your own terms and on your own cadence. To maximize and ultimately increase...

By Mike O'Brien

Retail

Amazon Prime Day

Prime Day Is a Prime Day for Retailers — And Not Just Amazon

Everything about this year has guaranteed a holiday season unlike any other. Throughout the coronavirus pandemic, many consumers have adopted new shopping habits, more...

By Mike O'Brien

Product & Customers

MediaPost - EIS Awards

MediaPost’s EIS Awards Recognize Raise and RevZilla for Email Marketing Excellence

The common thread across successful marketing programs is change, and that’s certainly true for RevZilla and Raise, two Sailthru customers that won MediaPost’s annual EIS...

By Elizabeth Trombino

Retail

Why Translating Your Market Segmentation to Personas Make Both More Useful

Though they have the same goal — to help you understand your customers so you can market to them effectively — personas and market...

By Andrea Fryrear

Email

The Sailthru Marketing Team’s Email of the Month: REVOLVE

We started off our Email of the Month series with an email from Tiffany & Co. This month, a REVOLVE email about the importance of...

By Monica Deretich

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