Learning, insights and inspiration


email's reliability

How Media is Using Email’s Reliability Moving into 2022

This byline was originally posted on Digiday.com At the start of 2022, it’s safe to say that email’s moment of resurgence is far from...


e-gift cards

Make E-Gift Cards a Holiday Hero This Season

This byline was originally posted on MyTotalRetail.com All signs point to e-gift cards this holiday season. They’re a no-brainer for, oh, a thousand reasons....


virtual events

How Sailthru Used Virtual Events to Stay Close to its Customers

Like many brands, Sailthru was eager to get back to hosting live events in 2021. But instead the team encountered a year of last-minute...



How ProPublica Increased Event Engagement During the Pandemic: A Q&A with Celeste LeCompte, VP of Strategy and Operations

ProPublica, a nonprofit organization dedicated to investigative journalism, found itself in the same predicament as many businesses did at the start of the pandemic....


3 Marketing Trends Retail Needs to Know Before 2022

Retailers are closing another unpredictable year with changes to shopping behavior both in-store and online. Purchase cycles are longer, information comes from many more...

Data & AI

one-to-one personalization efforts

Enhance Your One-to-One Personalization Efforts with Minimal Effort

From ordering groceries on mobile via an app to picking up pre-wrapped holiday items curbside, the last few years have changed consumer behavior forever....


4 Ways to Build a Better Post-Return Experience (and More Customer Loyalty)

‘Tis the season of online orders. And for any retail brand, that means an increase in the amount of returns requested and processed is...



The Sailthru Marketing Team’s Email of the Month: Hatch

Modern day living hasn’t been kind to many marketers’ sleep schedules. But between new consumer behaviors, recent data privacy changes, and the stress of...

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