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5 Metrics to Measure Your Mobile Messaging Success

Over the past few weeks, we’ve done a deep dive on mobile messaging, covering both beginner and more advanced strategies, why mobile sits at the crossroads of commerce, and the similarities between in-app notifications and email. A good mobile messaging strategy certainly inspires everything from tap-throughs to purchases. However, lots of activity doesn’t necessarily mean your […]

5 Ways to Re-Engage Readers Before They Churn Away

The key to monetizing an audience is retaining an audience. Or, to put another way, a loyal audience is a profitable audience. Bottom line: Once you get a subscriber, whether for an email newsletter or publication access, you don’t want her to churn away. But according to Email Monks, the average lists decays by 25% […]

Why Personalization is Your Best Strategy for Increasing Repeat Visits

Digital media readers that come back again and again bring with them a big financial boon. Because frequent visitors are more likely to register or subscribe and be more loyal, that leads to more pageviews and more revenue. One of the most powerful strategies for driving repeat visits is personalization, which shouldn’t be confused with […]

How to Generate Great First Impressions With Optimized Onboarding

First impressions are everything and every digital publisher should be making a great one. With carefully planned onboarding, the right welcome can engage readers and keep them coming back for more. Even for mobile app downloaders, a more engaged group by definition, onboard messaging is critical. Onboarding: What’s It All About? Onboarding originated as a […]

Why In-App Notifications Are the New Email

Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. Push Notifications vs. In-App Messaging There are two forms of messages that best help brands […]

When Mobile is the New Newsstand: Q&A with The AP’s Sean McCorkle

It’s no secret that many legacy publishers struggle with digital transformation. And few publishers are as “legacy” as the Associated Press, which dates back to 1846 when five New York City newspapers funded a pony express route through Alabama to deliver news of the Mexican War. Still, the AP has always been future-focused and navigated successfully […]

To Know You Is to Sell You: Increasing Loyalty with Personalization

The modern digital consumer not only wants but expects personalized service and communications that reflect their behaviors and interests. Think of it in terms of sports fans. Would you wear a baseball cap from your favorite team with your name stitched on the inside? Or would you prefer a generic hat with the logo of your […]

Mobile and Email Engagement Strategies to Increase Reach and Repeat Visitors

One road to digital media success is using technology to its greatest effect. While many publishers already have email newsletters and mobile apps for driving traffic, they don’t always get their full potential. This limits their impact on repeat visits. Expanding uses of email and mobile platforms can increase reader reach and engagement, ultimately leading […]

Customer Centric Email Tactics for Abandoned Cart Campaigns

Nothing is harder for online retailers to swallow than abandoned carts. Unfortunately, they are a fact of the business: According to research from Baymard Institute, almost 70% of online shopping carts are abandoned. For a situation that arises so frequently, strategies to convert a full cart into a completed transaction abound. Pushing customers to finish […]

Personalization Fuels Subscription Growth for Spotify and Macy’s

Attracting, engaging and retaining subscribers for both paid services and marketing emails is critical to media and retail business success. To that end, Spotify and The New York Times are both focused on subscription growth. Similarly, Macy’s aimed to re-engage lapsed subscribers with an email campaign. Spotify’s New Free Mobile App Features Feed Personalization Until recently, […]
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