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Are Chat Apps the Untapped Platforms for Millennial Media Engagement? Here’s One Millennial’s Opinion

This is the final post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here, part two here and part three here.  Media experts are heralding messaging apps as the hottest new media trend. This means Millennials […]

How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials

This is the third post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here, and part two here.  Facebook is overrun with content but it’ll never go away. For Millennials, this platform serves a […]

Snapchat and Instagram Stories: Engaging Content for the Young Millennial

This is the second post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here.  Millennials are said to have a problem with engagement or a short attention span but this is false—we consolidate everything, […]

3 Media Trends to Engage Millennials

This is the first post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial.  When it comes to Millennials there’s as much debate on who is actually part of the generation as there is on whether or […]