Email Marketing Formulas and Key Indicators

Whether or not you’re leveraging email, let’s review some valuable email marketing formulas as described in the book, Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level. An evergreen business and marketing favorite, the book is full of use cases, industry leader interviews, […]

Retail Customer Journeys Have Absolutely Changed

At Sailthru, we agree that every customer journey is unique. While retail purchasing pathways, like the one illustrated below, are a helpful benchmark for retail brands to consider, in order to truly serve your customers with relevant communications at every turn, an individualized approach to lifecycle messaging is needed. Sailthru’s Lifecycle Optimizer is on the cutting […]

Email Versus Social Media

Email marketing is perhaps the most powerful tool available to your business. Although social has changed our world in recent years, email still remains king for revenue. Despite its importance, many businesses still aren’t capitalizing on the areas of email innovation that will make the channel even more effective. Check out Sailthru’s Digital Innovation Report […]

The 7 Myths of Email Marketing

Want to take your email marketing to the next level? Download this high impact strategy guide for Increasing Revenue from Email to discover what you need to prioritize to get the most ROI from email. — Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If […]

The Top 15 Email Marketing Myths You Need to Know

Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of the right data. Of course, strategy and technology play a huge role as well, but without a solid foundation for measurement, even the smartest strategies around will be lacking. […]