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Data & AI

optimize email marketing

Four Ways to Optimize Email Marketing After Apple Mail’s Most Recent Update

Recently, we discussed Apple’s Mail Privacy Protection and what that means for email marketers moving forward during our Navigating an Evolving Privacy Environment webinar....

Data & AI

email marketing strategy

Apple’s Mail Privacy Protection Has Arrived: How to Evolve Your Email Marketing Strategy

Recently, we discussed Apple’s Mail Privacy Protection and what that means for email marketers moving forward during our Navigating an Evolving Privacy Environment webinar....

Business

affiliate commerce

How Media Marketers Are Approaching Affiliate Commerce

This article was originally published by Digiday’s Kayleigh Barber on February 23, 2021. In theory, affiliate commerce is easy money. All a publisher has...

Technology

email metrics

Say Goodbye to Opens Forever: The Email Metrics That Matter Moving Forward

In the early days of email marketing metrics, data around open rates was pretty much all most marketers had to know if their message...

Data & AI

holiday marketing

Are You Primed for Holiday Marketing Success in 2021?

Direct channels like email, in-app notifications, and SMS messages will undoubtedly be important elements of any holiday marketing strategy this season. But if you’re...

Business

new marketing role

Why Wait? 4 Ways to Make an Instant Impact in Your New Marketing Role

In a time where everything is changing, many marketers have reevaluated their careers and are taking on new roles in 2021. And whether it’s...

Content

D2C

Bring the Power of D2C to Your Media Brand

In many ways, publishers and media groups are the original Direct-to-Consumer (D2C) brands. For decades, magazines, newspapers, and other mediums have served as consumers’...

Technology

Mail Privacy Protection

Mail Privacy Protection Explained: Everything You Need to Know About Apple’s Next Update

Let’s get the bad news out of the way first: Apple’s Mail Privacy Protection update will change the email marketing landscape forever. But the...

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