Acumen Brands Partners with Sailthru at Marketing Sherpa Email Summit
February 19, 2014
Nothing delights us more than when our clients are just as excited to spread the word about transforming consumer experiences as we are. That’s why we’re thrilled to announce our partnership with Acumen Brands, a product merchandising powerhouse including four popular ecommerce sites, for this year’s Marketing Sherpa Email Summit.
Sailthru and Acumen Brands will co-present two roundtable sessions today at the Marketing Sherpa Email Summit in Las Vegas, Nevada from 2:30PM-4:00PM PST on issues surrounding maximizing Customer Lifetime Value (CLV) and email personalization for eCommerce brands.
Acumen has long been an ecommerce player unafraid to take risks in their always-innovative digital strategy. Coming to Sailthru with a well-oiled acquisition machine, Acumen is now able to leverage Sailthru to deploy the most relevant, highly-targeted online shopping experience to each of their millions of customers on a 1:1 level. They were also one of our very first beta testers for the new Sailthru Advanced Analytics platform. Using our core cross-channel personalization platform and Advanced Analytics, Acumen’s marketing teams are paving the way in transformative ecommerce marketing, and will tell you how they’re doing it today.
Sign up for the roundtables here, and find out how Acumen Brands use Sailthru to drive CLV for their audience and personalizing every email to each customer.
On the event partnership, Sailthru CEO Neil Capel says:
“Sailthru is excited to work with a brand that is equally passionate about innovative technology and true one-to-one customer relationships as Acumen Brands. We believe success for ecommerce brands starts and ends with true, cross-channel personalization.”
For more information, please visit the full press release.
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