Digital marketers everywhere are challenged to provide relevant, contextual experiences to individuals. Whether it’s a poorly placed ad or complete email screw up, even the most experienced digital marketers can slip up. Your digital marketing should draws in readers and shoppers, helping to drive traffic and action exactly where you need it to be.

To help you make sure your digital marketing is on track, Marigold Engage by Sailthru’s team of digital marketing specialists gathered some examples of digital marketing gone wrong and the tactics you need to avoid slipping up. In this SlideShare you’ll learn:

  • How to serve the right message to the right audience at the right time, so your marketing is relevant
  • How to approach an abandoned cart strategy in email
  • The right way to nurture customer who are purchasing gifts
  • The right data to collect and how to use it when it comes to retargeting


Check out the full SlideShare presentation below, and let us know what you think in the comments!