The 5 Best MBaaS Alternatives to Parse
August 24, 2016
Earlier this year, Parse announced that it was shutting down, causing waves in the developer community. Hundreds of thousands had grown dependent on the popular mobile backend as a service (MBaaS), using it to host their mobile app data and manage users in the cloud—all without the need to learn server-side programming.
To many developers, Parse was a handy shortcut which shifted their focus back to building and optimizing the core app experience—a necessity in world where app retention is an abysmal 23% after only 3 days. It was also complementary to existing tools in the mobile marketing stack, including marketing automation platforms like Carnival. These factors, along with a nearly free pricing structure, made Parse an easy decision to adopt.
But now that Facebook (which acquired Parse in 2013) is sunsetting the service, mobile app developers and agencies face the difficult choice of finding an MBaaS alternative. To help with this process and ensure they meet the January 28, 2017 deadline, we’ve simplified the options to the top five and provide a detailed analysis for each.
Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies
Third-party cookies have made it easy for media companies to reach subscribers. But by 2022, Google will say goodbye to them forever. Find out why you need first-party data moving forward.
Personalization vs. Segmentation: The Real Difference and Why it Matters
Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...
What Makes Sephora Such an Outstanding Omnichannel Retailer?
The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...