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2019 Retail Personalization Index

By Admin Adminer | September 17, 2019

2020 Holiday Marketing Playbook

With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.

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Why Is Personalization Important? Customers Demand It — No Matter How They Define It

Personalization is a must for marketers for one important reason: Customers demand it. Countless studies have found that people prefer personalized marketing, even if...

By Mike O'Brien

Article

Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Urban Outfitters

The first Retail Personalization Index had some obvious standouts and if we’re being honest, Urban Outfitters was not one of them. But after vowing...

By Mike O'Brien

Article

Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing

Far more in-depth than the original iteration, Sailthru’s third annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands and an...

By Mike O'Brien

2019 Retail Personalization Index

2020 Holiday Marketing Playbook

Why Is Personalization Important? Customers Demand It — No Matter How They Define It

Deep Dive Into Sailthru’s Retail Personalization Index Top 10: Urban Outfitters

Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing

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