2018 Holiday Marketing Guide

October 30, 2018

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Article

Creating a Customer Value Exchange to Drive Better Personalization

This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...

Article

What Can A Martech Upgrade Do For Your Brand?

Four criteria to evaluate your marketing technology’s strengths and vulnerabilities. Growing a business can be similar to remodeling an old home. A total renovation...

Data & AI

Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams

The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...