2018 Holiday Marketing Guide

October 30, 2018

2023 U.S. Consumer Trends Index Infographic

data

The 2023 Consumer Trends Index: What it Means for Media Marketers

From streaming subscription services to gaming and podcasts, consumers have an endless choice of options and platforms for consuming content. And similar to other...

Content

Do You Need to Worry About Google’s Plan to Delete Inactive Accounts?

Marketers should use Google’s latest initiative as an opportunity to focus on their own data health and list quality. Last week Google announced that...

Data & AI

Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams

The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...