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The Convergence of Content, Commerce, & Charcuterie image


Your event kit contains everything needed to prepare a world-class charcuterie platter during our virtual class experience.

Included in your kit:

  • Selection of organic cheeses
  • Marcona Almonds
  • Medjool Dates
  • Sourdough Crackers
  • Brown Butter Truffle Honey
  • Pickled Shallots
  • Salami



Thursday, January 27
12:00 p.m. PT | 3:00 p.m. ET

  • 12:00 p.m. PST

    Welcome & Introductions

  • 12:05 p.m. PST

    Convergence of Content and Commerce Panel

  • 12:30 p.m. PST

    Virtual Charcuterie Class

  • 1:00 p.m. PST

    Event Concludes

Hosted by

  • Laura Carrier

    Laura Carrier

    sailthru Retail Advisor

    Laura is a seasoned retail and technology consultant working with businesses to develop and execute strategies that enhance client relationships and growth — especially when it comes to measurement strategy and data foundations.

    Laura worked for 10+ years in the retail industry and her extensive retail experience spans merchandising, omnichannel integration, CRM, marketing, and sales development across diverse retailers of all sizes in mass, mid-tier, luxury, and pharmacy. In addition to working for retailers such as Saks Fifth Avenue and Macy’s, Laura worked in the digital marketing space for five years with MediaMath prior to starting her own consulting business.

  • Allison Mezzafonte

    Allison Mezzafonte

    sailthru lead media Advisor

    Allison Mezzafonte is a strategic advisor who specializes in storytelling. She has spent close to 20 years connecting with people through words and experiences across all channels — print, online, offline, social, email, search.

    Allison began her career as an editor in print publishing (Glamour, Country Living) segueing to digital media (AOL, Elle Decor) and then later into general management (Cosmopolitan, House Beautiful, Town & Country, Dotdash, Bauer Media).

  • Kyla Marking

    Kyla Marking

    Liveclicker Associate Customer Success Director

    Kyla Marking is an Associate Director of the CSM team for Liveclicker. She has 15 years of experience in email marketing.

    She leads an internal team along with maintaining a portfolio that includes fortune 100 clients. Kyla takes pride in being an extension of every brand she works with to ensure their success and growth throughout their partnership.

  • Juliet Cote

    Juliet Cote

    SAILTHRU Senior Customer Success Manager

    Juliet has been working in Customer Success and the Email Marketing industry for 5 years and at Sailthru for 2.5 years. At Sailthru, she's a Senior CSM working with some of our largest media customers including Hearst, theSkimm, Buzzfeed and The Atlantic. She's seen publishers of all kinds adopt more commerce focused strategies and has a lot of experience helping media customers navigate this burgeoning sector.