Email marketing tips for happier customers.
While email was erroneously declared dead just a few years back, the channel has remained stronger than ever for retailers. But there is one piece of that sentiment that still rings true: Consumers can be harder to reach due to short attention spans and steep competition in a growing digital marketplace. Targeted, relevant email marketing is an effective way for retailers to acquire, engage, and retain customers. With higher conversion rates and ROI than all other marketing channels for most brands, email is a powerful tool for communicating at each stage of the customer lifecycle. Read the email marketing tips and success story below to learn how to customize messages with personalization, automation, and prediction best practices.