Better email marketing campaigns start here.
In a recent Forrester Benchmarks report on B2C email marketing campaigns, 90 percent failed to pass a basic performance review. Marketing professionals across multiple industries, including retail, are not using email to its full potential. That means lost sales.
How can you prevent this from happening to your business? Start by implementing high-performance strategies to improve email deliverability, list segmentation, personalization, and cross-channel integration. Those are the main areas where many retail companies are having difficulty.
To get better results with your email marketing campaigns, we’ve outlined four common pitfalls to avoid and provided some best practices to guide you in the right direction.