Customer story

How The San Francisco Chronicle Crushes All KPIs with Personalization

How The San Francisco Chronicle Crushes All KPIs with Personalization image

Increase in email clickthrough

31.4%

Increase in pageviews

44.5%

A 155-year-old legacy publication, The San Francisco Chronicle embraces digital transformation, increasing engagement with personalized reader experiences.

Email Personalization

Driving Clicks With Custom Newsletters

Rather than segment its audience and assume their interests, The San Francisco Chronicle collects topical interest data in order to deliver highly personalized email newsletters. Prioritizing personalization helps the publisher drive retention — while increasing email clickthrough rate by 31.4%.

Personalize Your Emails
   Driving Clicks With Custom Newsletters

Connecting Channels

Creating a Connected Experience

Personalizing email newsletters gets readers to The San Francisco Chronicle’s website; personalized onsite recommendations keep them there. With a combination of strong data collection and recommendation algorithms, the publisher increased pageviews by 44.5%.

   Creating a Connected Experience

Staying Relevant

Remaining Relevant With Strategic Suppressions

The San Francisco Chronicle personalizes content based on what readers would likely read and what they’ve already read. By suppressing content that has already been consumed, the publisher remains relevant and avoids redundancy.

   Remaining Relevant With Strategic Suppressions

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