Increase in email clickthrough
Increase in pageviews
Rather than segment its audience and assume their interests, The San Francisco Chronicle collects topical interest data in order to deliver highly personalized email newsletters. Prioritizing personalization helps the publisher drive retention — while increasing email clickthrough rate by 31.4%.Personalize Your Emails
Personalizing email newsletters gets readers to The San Francisco Chronicle’s website; personalized onsite recommendations keep them there. With a combination of strong data collection and recommendation algorithms, the publisher increased pageviews by 44.5%.
The San Francisco Chronicle personalizes content based on what readers would likely read and what they’ve already read. By suppressing content that has already been consumed, the publisher remains relevant and avoids redundancy.