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Customer Story
How Investing in First-Party Data Helped Investopedia Improve Personalization
Increase in pageviews from email year-over-year
114%
Increases in sessions from email year-over-year
81%
Investopedia advances its approach to audience data, marketing automation and personalization with Sailthru.
IMPROVED INSIGHTS
From Segmentation to Personalization
Investopedia’s first-party data contributes to comprehensive individual profiles. Now, Investopedia can access data about engagement, behavior, and interests to generate powerful customer insights and predictions.
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PERSONALIZATION-DRIVEN PAGEVIEWS
Powering Personalization With Data
First-party data powers an extensive library of reader profiles. Those profiles allow every single newsletter to be dynamically populated based on a subscriber’s personal interests and behaviors, generating a 114% increase in pageviews from email.
EMAIL AUTOMATION
Aligning People, Process and Technology for Growth
The Investopedia team had been manually assembling six different newsletters. With Sailthru, Investopedia uses a single, tested template and dynamic content to populate each newsletter based on individual readers’ interests and behavior.
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