Customer Story

How Investing in First-Party Data Helped Investopedia Improve Personalization

 How Investing in First-Party Data Helped Investopedia Improve Personalization image

Increase in pageviews from email year-over-year

114%

Increases in sessions from email year-over-year

81%

Investopedia advances its approach to audience data, marketing automation and personalization with Marigold Engage by Sailthru.

IMPROVED INSIGHTS

From Segmentation to Personalization

Investopedia’s first-party data contributes to comprehensive individual profiles. Now, Investopedia can access data about engagement, behavior, and interests to generate powerful customer insights and predictions.

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IMPROVED INSIGHTS

PERSONALIZATION-DRIVEN PAGEVIEWS

Powering Personalization With Data

First-party data powers an extensive library of reader profiles. Those profiles allow every single newsletter to be dynamically populated based on a subscriber’s personal interests and behaviors, generating a 114% increase in pageviews from email.

PERSONALIZATION-DRIVEN PAGEVIEWS

EMAIL AUTOMATION

Aligning People, Process and Technology for Growth

The Investopedia team had been manually assembling six different newsletters. With Marigold Engage by Sailthru, Investopedia uses a single, tested template and dynamic content to populate each newsletter based on individual readers’ interests and behavior.

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EMAIL AUTOMATION

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