General Assembly — the global education company that teaches individuals and companies the tech skills to stay competitive in the digital economy — began working with Sailthru in 2016. One of its key challenges is how to efficiently nurture someone from a potential student all the way through to becoming a graduate. General Assembly wanted to build, test, and measure journeys without tech resources.
General Assembly uses Sailthru’s email personalization and Lifecycle Optimizer product to:
- Piece together the long life cycles they see in their business
- Test complex reengagement paths
- Send browse abandon emails by product to help nurture people’s interests based on their behavior