Chemist Direct is a UK-based retailer shipping over 20 million items a year. Their offerings include an extensive range of Health and Beauty products in addition to medical prescription fulfillment. The company’s marketing leadership recognized the opportunity to further increase profitable growth through:
- Consolidating multiple customer and channel data sets
- Optimizing email marketing performance
- Increasing revenue from mobile-focused consumers
- Decreasing customer churn
With Sailthru, Chemist Direct dispensed with batch-and-blast marketing. Our Customer Retention Cloud enabled their team to create a personalized, cross-channel experience resulting in increased customer retention rates and incremental revenue from email and online channels. Our solution for Chemist Direct included:
- Combining email and website data to create a single customer view.
- Collecting individual customer interests based on clickstream data to identify product category and brand preferences.
- Streamlining email newsletter templates to increase operational efficiency and optimize for mobile conversion.
- Automating real-time triggered messaging and recurring newsletters; instituting a promotional newsletter message cap to reduce fatigue and churn.
- Instituting a tested welcome series to new email subscribers to increase speed to first purchase.
- Personalizing send time of recurring campaigns to individual customers based on their historical email opens.
- Personalizing product recommendations within email to drive long-term engagement and repeat purchase rates while decreasing churn.