Cambio is an AOL-owned digital publisher spearheading the #builtbygirls movement and covering the latest news in entertainment, women’s issues, technology, and more. With a wide range of topics, Cambio’s needs to get the right content to the right readers. Their goals include:
- Understand individual readers behaviors and interests
- Deliver personalized email experiences
- Optimize email marketing performance
- Increase pageviews generated by email marketing
To achieve their objectives, Cambio leverages the Sailthru Customer Retention Cloud’s Email Manager and Personalization Engine to create a connected experience between their email marketing and website experience. Our complete solution allows Cambio to:
- Collect email and website behavioral and interest data to create a comprehensive profile on every individual email subscriber.
- Segment readers based on specific behaviors to maintain cadence control for highly engaged readers and to re-engage lapsed readers
- Personalize recurring email newsletters with dynamic recommendations based on subscriber profiles to increase response and conversion.
- Measure impact of marketing programs to increase volume and value of retained email subscribers.