Automation Plus Personalization
Automating — and Personalizing — Individual Triggered Messages
Sailthru’s Lifecycle Optimizer, combined with data-rich customer profiles and a focus on testing, helps RevZilla tailor triggered email streams that drive high conversion rates and customer lifetime value.
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Betting On Browse Abandon
Turning Browsers Into Buyers with Lifecycle Optimizer
RevZilla has nearly two dozen unique browse abandon journeys in Lifecycle Optimizer, sending relevant and personalized follow-up messaging and increasing average order value by 50%.
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Welcome Series Evolution
Rolling Out the Red Carpet for New Customers
RevZilla started with a generic three-part welcome series. Today, the brand has more than 12 welcome series iterations with a heavier emphasis on personalizing based on customers’ riding styles. Year over year, the new welcome series has generated a 39% increase in revenue.
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Interest-Based Triggers
Turning Interests Into Triggers
Looking to individual customers’ interests, RevZilla turned manual, one-off campaigns into automated series of triggered messages. So far, these drip series have generated 100% more in revenue compared to their manual sends. Total purchase volume is also up 30%.
Out of Stock Messages
Streamlining Out of Stock Messaging
RevZilla has streamlined its tracking notifications and out of stock messaging, while featuring other recommendations for in-stock products the customer may like.
“Partnering with Marigold Engage by Sailthru allowed us to work smarter. Together, we as a team have been able to find opportunities to increase program sophistication while also tailoring our strategy to ultimately impact our bottom line.”
Andrew Lim, Director of Retention Marketing
