We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more
here.
Customer Story
How a Multichannel Approach Raised Repeat Purchases for Raise
Customer Story
Increase in lifetime revenue
Increase in total revenue
Increase in open rate
Increase in click rate
Email With Impact
Raise has high expectations for its technology partners and chose Sailthru because of our unique ability to offer intelligent cross-channel campaign orchestration, superior account management, dynamic segmentation, easy A/B testing, and more.
Raise Your Bar
Elevate Acquisition
Including promotions on onsite Overlays encourages a higher average order value and more loyalty. Members who take advantage of this offer are 44% more likely to make additional purchases.
1:1 Personalization
Raise utilizes Sailthru’s User Profiles to make interest-based recommendations alongside a “what’s popular” algorithm, generating a 10x lift in clickthrough rates and revenue.
A Lasting Welcome
Nurturing customers from their first purchase to their second can be tricky. Testing “buy now, save now” and “buy now, save later” promotions, Raise saw 40% of members move from their first order to their second within 30 days.
Mobile messaging
Adding automated push notifications to its mobile messaging mix allows Raise to communicate directly with members at the right time. Since Raise deployed this strategy, purchase frequency is up 13%.
