We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold
here.
Brooklyn Presta
Director, Consumer Marketing
Vox Media
Let’s succeed together
Past Events
Sailthru Academy
Become a platform expert with live instructor-led training sessions for customers. Join us for strategic guidance and best practices on a regular basis.
Core Curriculum
ST100: UI Walkthrough
Sailthru enables you to seamlessly build and automate your lists, transactional, and campaign emails while providing robust analytics and reporting options.
In this webinar, you will learn:
- About the different types of lists and how to build them
- How to create transactional and promotional emails
ST101: Lists
Sailthru uses lists to maintain segments of your user base that you can track and message across all channels.
In this webinar, you will learn:
- The difference between Natural and Smart Lists for sending; Primary and Secondary Lists for reporting
- How to create new lists
ST102: Audience Builder
With Sailthru’s Audience Builder, you can easily harness the wealth of data across user profiles using a wide range of customizable criteria in order to build lists or reports.
In this webinar, you will learn:
- How to create Natural Lists and dynamic Smart Lists
- How to run a Snapshot Report for granular list reporting
ST103: Templates
Templates house all of the code and content necessary for managing your marketing strategies and can be used for both for 1:1 triggered messages and mass-mail communications.
In this webinar, you will learn:
- How to build beautiful, codeless email with Email Composer
- How to create advanced templates using standard HTML, CSS, and Zephyr with HTML
ST104: Campaigns
Campaigns are your mass mail messages, used for bulk messaging a segment of your users, such as with a special offer, a daily newsletter, and more.
In this webinar, you will learn:
- How to set up Regular, Recurring, and A/B Test Campaigns
- The three different kinds of A/B Test Campaigns, and when to use each
ST105: Analytics
Sailthru provides robust reporting on your audience, user activity, and more, allowing you to better understand your audience and the performance of your Sailthru-powered marketing strategies.
In this webinar, you will learn:
- User-related data, such as user profiles, lists, and snapshots
- Reporting for completed campaign and transactional messages
ST106: Lifecycle Optimizer
Lifecycle Optimizer automates individualized messaging to users across channels using insights and predictions from the Sailthru user profile to deliver timely, user-specific communications.
In this webinar, you will learn:
- How to create a flow within Lifecycle Optimizer
- The various actions you can take, including sending an email or adding a user to a list
Product Adoption Series
ST200: Retention Analytics
Retention Analytics is Sailthru’s business intelligence tool for robust campaign and user level reporting, allowing you to analyze large, diverse datasets without time-consuming data integration.
In this webinar, you will learn:
- How to access and take action on the most popular reports in Retention Analytics
- Custom report creation for your specific business needs
ST201: Content & Feeds
The Sailthru Content Library is your repository of articles and products, allowing you to create customizable data feeds to power your email, onsite, and mobile content for both static and personalized recommendations.
In this webinar, you will learn:
- How to add your onsite content to the Sailthru Content Library
- How to build a data feed and customize it in Recommendation Manager
ST202: Sailthru Onsite
Sailthru Onsite uses the power of our user profile to personalize both content recommendations and overlays for a truly unique customer experience on your site.
In this webinar, you will learn:
- How Sailthru can power your on-site user experience with recommendations and overlays
- How to recommend the most relevant content to your users when browsing on your site
ST203: Prediction Manager
Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values.
In this webinar, you will learn:
- How to segment your most valuable users based on predicted number of revenue and pageviews
- How to use predicted entries in Lifecycle Optimizer to win back users before they lapse
ST204: Sailthru Mobile
Sailthru Mobile is a marketing automation platform for engaging your mobile app audiences through highly targeted and personalized messaging.
In this webinar, you will learn:
- How to use Lifecycle Optimizer to create a unique digital experience for your users across email and mobile
- How to send a push notification and in-app message to your users
ST205: Zephyr
Zephyr is Sailthru’s sophisticated templating logic, allowing you to personalize your messaging based on custom user data as well as Sailthru interest data.
In this webinar, you will learn:
- Best practices for utilizing Zephyr in email and onsite
- How to use Zephyr in conjunction with a data feed for dynamic emails
Best Practices Sessions
ST300: Introduction to Deliverability
Email deliverability best practices are extremely important for getting your mail into your users’ inboxes. Join this session with our Deliverability team to hear about the latest policies, regulations, and practices.
In this webinar, you will learn:
- The four main criteria that make up your sending reputation to ISPs
- The different kinds of spam traps that email blacklists utilize
ST301: Driving Email Metrics that Matter
Approximately 66% of marketers focus on open rate as the primary metric for email performance analysis, but the most material revenue gains lie deep beneath surface metrics like opens and clicks.
In this webinar, you will learn:
- Actionable email marketing tactics designed to help you drive immediate impact to your bottom line
- Why user retention should be a primary focus
ST303: Driving Mobile Metrics that Matter
Mobile marketing is an extremely powerful way to message your users, and you should always be thinking about what makes for an effective push notification and you can take your mobile strategy beyond simple batch and blast.
In this webinar, you will learn:
- Best practices for composing engaging, interactive push notifications
- Key mobile strategies for both media and commerce businesses
Speaker Highlights
Celeste LeCompte
Vice President of Strategy & Operations
ProPublica
Alyssa Karas
Associate Director of Audience Development
Vanity Fair
Rebecca Quarls
Associate Director of Engagement
The Atlantic
Trang Cao
VP of Performance Marketing
SKIMS
Andrew Lim
Director, Retention Marketing
Jessica van der Westhuyzen
Head Of Digital Marketing
OneDayOnly
Erin Vitero
CRM Manager
Kelly Hickey
Senior Manager, Email Marketing & CRM
Rayna Greenberg & Ashley Hesseltine
Hosts
Ariel Cooper
Senior Manager Marketing Operations, Consumer Subscriptions
Insider Inc.
Benedict Leung
Senior Manager, Audience Development
Sarah Louchart
Senior Manager of Lifecycle Marketing
ThirdLove
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