Mike Cirello of Oyster.com set out on a quest a while back to find an email service provider with the following criteria:
- Cost. Oyster is a startup and doesn’t like to pay Big Company prices.
- Deliverability. Spammers have made email deliverability a huge pain in the rear. Getting your message into your customer’s inbox is not trivial.
- API. Mike wanted a solution he could extend.
- Features. The fewer things Mike had to write, the more time he could spend on his site.
He tested about a dozen ESPs before deciding Sailthru best met the needs of Oyster.com. We’re glad Oyster thinks we’re a pearl when it comes to email marketing, and we appreciate Mike’s honest feedback. “[Sailthru] probably [has] the worst designed website in the industry, but I heard good things about them so I got a demo account and took it for a spin… At the end of the day we chose Sailthru.”
Re: the website: we know, Mike! And we’re working on it. All things in due course.
Read the details on why Mike and Oyster.com decided on Sailthru by Marigold by Sailthru, and how we’ve helped them deliver.