Tech

#4

Best Buy

Overview

With a highly personalized website and seamless curbside pickup experience, Best Buy simplified WFH for millions of people while making its personalization as recognizable as the brand’s blue polos.

  • 2021 Rank 3
  • Founded 1966
  • Model Public

Tech

#4

Best Buy

  • Accolades:
  • 5-Year Spotlight
  • Top Ten
  • Top Website Score

Total Score

60⁄80

  • email

    21⁄30

  • web

    20⁄25

  • mobile

    9⁄13

  • offline

    7⁄7

  • privacy

    3⁄5

Best Buy

Why we love Best Buy

Personalization Based on Product Category Shopped

Because Best Buy sells everything from TV stands to treadmills, the tech giant uses a customer’s previous purchase history to highlight their most relevant categories when recommending products.

Website Landing Pages Feature Recently-Viewed and Related Products

Electronics lend themselves to plenty of pre-purchase research and many customers may need a refresher for what they’ve browsed. Best Buy takes care of that by featuring recently-viewed and related products on website landing pages.

Early Adopter of Curbside Pickup and Click-and-Collect

With lingering safety concerns and in-store restrictions keeping shoppers out of its stores, Best Buy became an early retail adopter of curbside pickup and click-and-collect experiences like buy online, pickup in-store (BOPIS).

Up Next

5 Adidas

Download the Retail Personalization Index

It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.

GET YOUR COPY