Your Guide to eTail West 2017: The 7 Must See SessionsFeb 3, 2017 - by Elizabeth Trombino
In just a few short weeks, over 1,000 marketers will be pouring into Palm Springs for WBR’s annual eTail West. If you’re one of these marketers, get ready for a jam packed agenda with panels featuring ecommerce executives and industry thought leaders, roundtable discussions, one-on-one Q&A’s and so much more.
We realize this agenda may be overwhelming to choose from, that’s why we’ve scouted the keynotes and breakouts to highlight the 7 sessions every retail marketer should check out. Not to mention our sponsored panel with customer Tradesy!
We’d love to meet you at the conference as well — stop by booth #812 or RSVP here to join us for a roundtable and dining experience at Pacifica at The Gardens (transportation provided) for a special evening with dinner, drinks and discussion on all-things digital retail.
Your Top Sessions for Tuesday, February 28th
This keynote, featuring Boxed Wholesale’s CEO, Chieh Huang, takes a look at how technology is pushing millennials towards the next generation of shopping: wholesale. Over 90% of millennials report making purchases monthly, shopping in bulk for everyday essentials. Check this session out to learn more about how Boxed is saving consumers time, money and driving convenience.
As Nordstrom’s VP of Marketing Analytics and Technology, Jason Gowans has the experience and know-how behind leading a data-driven team that works toward improving CX, driving new customer acquisition and growth. That’s why it’s no surprise he’ll be covering 3 major things that can pay off big for your bottom line: tracking purchase data, leveraging past behavior to dictate recommended products and putting personalized content in front of your customers on their path to purchase. Not. To. Miss.
So you’re making customer retention more of a focus this year? Well then do yourself a favor and DO NOT miss this panel. Mark Deruyter, Former Director of Digital and eCommerce Marketing from Columbia Sportswear Company is joined by Chris Woodard, Sr. Director of Retention & Loyalty at Fresh Direct, Andy Mantis EVP of Checkout Tracking at NPD Group and Lindsey Morgado, Director of Customer Strategy at Hot Topic. They’ll be touching not only on why today’s connected customers are seeking deeper relationships with retailers, but how your brand can assess the data needed to engage them and drive loyalty.
We’re especially excited about this one. We’ll be joined by Kamini Rangappan Lane, the CMO at Tradesy to talk about how they are acquiring customers at scale using its marketplace structure. We’ll also be talking about how Tradesy is investing in email and TV innovation to drive revenue and the top personalization strategies to activate acquired customers. Make sure this session is on your agenda!
No matter how your company is organized, customers will only see you as one brand when they shop. Join this panel of experts including Eileen Meade, VP of Omnichannel Strategy & Customer Experience at Dicks Sporting Goods and Anthony Mcloughlin, VP of Digital Marketing at Men’s Wearhouse to hear which omnichannel checkpoints drive highest conversion
Your Top Sessions for Wednesday, March 1st
We’re big believers of the idea that internal alignment and buy-in across IT, Marketing and Executives is KEY to success. That’s why we are especially excited about this panel featuring two Sailthru customers, Andrea Moore, SVP of Digital And Ecommerce at Alex and Ani and John Tabis, Founder & CEO of The Bouqs Company, as well as other digital leaders and C-level executives as they talk about why it’s critical to be a champion of digital change throughout your organization and the impact it yields.
Meet your customers where they play. Ever heard that one before? Yeah, we know. Well, messaging apps seem to be the conversational vehicle du jour. This presents a huge opportunity to retailers to – you guessed it – meet their customers where they play. Join Kristin Hangebrauck, Director of Product Management at Target, Jamieson Yee, Global VP of Product Fast Fashion and our client JustFab and Jon Mandell, VP of Multi-Brand Customer and Enterprise Marketing at 1 800 Flowers.com Inc as they discuss the rise of conversational commerce.