The 7 Myths of Email Marketing

Varna Bulgaria - May 29 2015: Google Gmail email inbox interface on the Apple MacBook Pro screen that is on office desk. Gmail is a free email service provided by Google. All gadgets in focus.

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Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes to email marketing strategies.

Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?

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Sources for the infographic include the DMA, eDataSource, eConsultancy, Merkle, and Return PathThis article is by Douglas Karr from martech.zone.