WIRED: How Smart Data Boosts CLV

Neil_headshot_MPWondering how Smart Data solutions can take your company’s communications and brand experiences to the next level, increase customer loyalty and lifetime value? Neil Capel, Founder and CEO of Sailthru breaks it down on Wired Insights. Check out the recent article on Wired.com here.

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work through them and turn them into meaningful actions. More often than not business owners, overwhelmed by the volume, velocity and complexity, fail to leverage Big Data to create lasting relationships with their consumers.

Read more at http://insights.wired.com/