Welcoming Tom Janofsky as Sailthru’s New EVP of EngineeringJul 26, 2016 - by Elizabeth Trombino
We take great pride in providing comprehensive marketing solutions to hundreds of media and retail brands all over the world. It is not lost on us that the backbone to keeping our customers happy is to keep our tech innovative, easy to use and effective in helping our clients reach their goals.
Instrumental in this mission is our new EVP of Engineering Tom Janofsky, and we’re excited to welcome him as part of the Sailthru team!
Tom brings more than 20 years of experience to Sailthru and will lead engineering and data science innovation to continue to help clients meet the evolving demands of consumers. Tom shared his take on the industry and the challenges marketers are facing today saying:
“Retail and media are two industries buffeted by change: rapid technical evolution, customers moving to mobile channels, and strong competitive pressure. These trends, coupled with increasingly low margins on retail goods and challenges to publishing’s CPM model have created a clear path for the continued modernization of customer engagement and the customer experience.”
As far as what attracted Tom to Sailthru, machine learning played a huge part:
“Sailthru’s platform, built around datasets tracking years of customer interaction and machine learning driven messaging, is uniquely positioned to take advantage of this changing market.”