Welcoming Neil Lustig to the Helm


Sailthru has been a family since we launched in 2008, and since that time, I’ve been lucky enough to lead hundreds of the brightest minds and one of the fastest growing companies in NYC’s booming tech scene.

Just in the past year, we’ve grown to over 170 employees with office locations in New York, San Francisco, Los Angeles and London; we now have almost 500 clients on six continents; and last but not least, we have seen the number of messages sent from our platform skyrocket to more than 5 billion per month.

So, today is a big day for all of us, my family, at Sailthru. We’re welcoming a new CEO to helm our ship.

It’s a decision that I’ve been thinking about for months as I’ve seen the company and everyone who is dedicated to it grow and evolve. As we’ve expanded our leadership team to include the likes of Amy Shapero, Jeremy Stanley, Stephen Dove, Cassie Lancellotti-Young, Jon Podell and others, my own role has evolved tremendously. In the midst of this change, I’ve found myself away from Sailthru offices; on the road meeting with customers, presenting at events, discussing our vision and what it means to build and succeed.

What I know now more than ever is that I will best serve this company and every single member of our team by focusing on these areas.

With that, I’m welcoming Neil Lustig to the team to serve as CEO, while I remain Chairman and continue to build the brand and deliver on our vision.

Outside of having a truly wonderful name, Neil has more than 25 years of experience and has held leadership positions at IBM, Ariba and Vendavo. He’s a strategic and operational powerhouse and I welcome him into our family and look forward to everything that he has in store for this company.

Here’s a few other things that you should know about him:

  1. He’s a native New Yorker, so he’s “always on” and always ready to go

  2. He bikes to work every day, or at least when the NYC winter hasn’t been this ridiculous

  3. He has a wonderful family of five, including his wife and three children who are excited to have him based in NYC, rather than regularly traveling from California to the Czech Republic

  4. He’s bloody brilliant

You’ll be seeing me at events worldwide and hearing about how we’re changing how brands engage with their customers. It’s my favorite work and I can’t wait to see what’s coming next.

–Neil Capel, Founder & Chairman of Sailthru