Vote “Metrics That Matter” for SXSW Interactive ‘14Sep 4, 2013 - by Marketing Team
Looking to learn more about the most critical metrics to your business, and perhaps feeling like you’re navigating through a sea of data? Sailthru’s own data expert and evangelist, Cassie Lancellotti-Young (VP of Client Optimization & Analytics) can address all of your analytics and big data woes at the upcoming SXSW Interactive 2014 panel, but you have to vote!
Every year SXSW curates programming through PanelPicker, a tool that puts the people in control. Cassie’s proposed panel: “Metrics That Matter: Transcending User Data Silos”, will tackle the following issues:
Outlining the type of data to collect and aggregate to drive game-changing insights.
Why data relationships and ratios are the foundation for understanding the 360-degree customer.
What single platforms exist to help marketers digest customer behavior from a multitude of disparate sources in a meaningful way.
How the proliferation of big data helped traditional customer segmentation models to evolve, and where segmentation is headed.Where and when should marketers draw a line between big data and Big Brother.
Where and when should marketers draw a line between big data and Big Brother.
Learn more and go vote at SXSW PanelPicker! The deadline is Friday, September 6th.