Today’s Launches: Scout and “Your News”

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I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers. There’s too much information online for me to absorb, so I want to quickly find the right content from the media brands I trust. I’m biased, as it’s my company, but I love how Sailthru technology is helping find what’s important to me without any effort. I rely on my daily Business Insider emails to equip me with the news I’m interested in, and to keep the content fresh. As an added bonus, I can now have that same technology power my very own RSS feed.

We’d love to hear your feedback about our recommendations: Do you notice how Your News provides you with dynamic, relevant content each time you visit Businessinsider.com? If we’re doing our job, Your News will make your time on the site even more enjoyable and efficient.