The 5 Sessions You Need to See at Drapers Digital Festival 2017Apr 4, 2017 - by Shalini Devji
Personalisation has become one of fashion retail’s defining trends over the past few years. Join us and Drapers as we bring together a panel of fashion retailers to find out what has worked, what hasn’t, and how they will be developing their personalisation strategies to enable future growth. Register for the 60 minute live webcast on April 11th!
In a few short weeks, Drapers, the go to publication for the latest fashion trends, will be bringing together fashion retailers from across the UK and Ireland together to recognise the best of the best in digital ecommerce. Drapers Digital Festival 2017 will host over 500 attendees on 25 April 2017 gathering to hear about fashion in a multichannel world and with live judging, awards ceremonies, exhibitions, workshops and roundtable discussions – it may be overwhelming to determine which sessions to attend.
To help, here’s our guide to the must-see sessions, workshops and keynotes for getting the most out of Drapers Digital Festival. Check it out! Did we miss one? Feel free to shoot us a note at email@example.com.
- Captivating the customer, Marc Rosen, executive vice president and president of global ecommerce, Levi Strauss & Co (10:00 GMT)
Levi Strauss & Co have been thriving in fashion for 163 years – but they think like a start-up when it comes to building a world-class omnichannel retail experience. Their idea is simple: Give your customer a personalized shopping experience by focusing on fit and style, delivered where customers want it and when they want it around the world. Catch Marc as he dives into the expectations of the customer experience, the digital shopping journey and the latest on how Levi Strauss is innovating personalized shopping.
- Creating immersive, personalised mobile experiences, Ephraim Luft, chief product officer, Farfetch (11:30 GMT)
Mobile devices are inherently personal, so why aren’t more mobile experiences uniquely personalised for the user? Join Ephraim Luft as dives into how brands can unify data and build a deeper understanding of our customer’s needs to seamlessly weave mobile experiences into their lives. He’ll be sharing insights from Farfetch research and the emerging trends in luxury, as well as how one-to-one personalisation can capture and provide points of inspiration online and offline – promoting long-term engagement and revenue.
- Sailthru in conversation with TechStyle Fashion Group (11:50 GMT)
Sailthru is honored to serve some of the most innovative fashion and ecommerce companies in the space. It’s become very clear that the tides are changing in the world of commerce. Digital retailers still have a long way to go and huge opportunity to evolve, while more traditional retailers are challenged to meet the demands of the modern consumer. So, what’s next? Our very own chief revenue officer Andy Leaver will be joined by Monica Deretich, vice president of marketing and CRM of TechStyle Fashion Group (formerly JustFab) to discuss the future of fashion and tech. They will be discussing the real impact of data-driven strategic planning and execution on fashion businesses. Don’t miss it!
- Connecting with online customer, Roger Graell, online sales director, Mango (14:30 GMT)
Mango drives online sales by putting digital at the forefront of its business model by connecting with customers in a more meaningful way to help them discover and purchase fashion clothing. From celebrity endorsements to fortnightly fashion drops and shoppable lookbooks, the brand excelled in identifying what customers aspire and anticipate. Join Roger Graell, the brand’s online sales director as he discussed what actions fashion retailers need to make across online channels to keep up with customer expectation.
- Next chapter in engagement through content and social media (15:10 GMT)
Potentially the biggest opportunity for fashion retailers lies in converting direct conversations with throngs of social media followers into revenue channel. Hear wide-spectrum opinions – from fast fashionistas guru Missguided to Sunday Times Fast Track Top 100 British company Hype – on how to stand out on social media platforms, drive sales through personalised content, address micro-moments and personalise social experience avoiding digital stalking. You’ll hear from these panelists:
Don’t have a ticket for the Festival? Feel free to shoot us a note at firstname.lastname@example.org to get a complimentary pass.