What is Sailthru?Mar 18, 2015 - by Neil Capel
I founded Sailthru in 2008. At that time, no one was speaking the language of “omnichannel”. Marketing automation was still in its infancy. Marketers believed personalization was all about “Dear <first name>”.
And now, years later, our market is saturated with marketing clouds and a technology landscape that makes your head spin with everyone promising 1:1, omnichannel and personalization, but few delivering.
But it’s time for us to put the debate to rest.
Sailthru is the complete, unified and integrated marketing solution: the platform of choice for today’s modern marketer…and we’re different than all of the other players out there. Don’t believe me? Hang around for 1 minute and 30 seconds to see what I mean.
–Neil Capel, CEO & Founder at Sailthru