How Sailthru Smart Data Propels Commerce Brands to Internet Retailer’s Hot 100Dec 3, 2013 - by Kristine Lowery
The news circuit this year was inundated with talk about Big Data. It’s hard not to talk about it given that 91% of large enterprise companies either use or are planning to use data initiatives to better inform their business decisions!
Now that it’s well established that companies need data to be competitive, the conversation among the business community has turned to a new set of questions. This new conversation examines how to actually use this data, and what results strategic data usage can produce. Sailthru is answering those questions and giving actionable intelligence to clients. The results have been nothing short of extraordinary.
The list, determined by 16 editors and research analysts looking at thousands of sites each year, included four of our leading commerce brands including Fab.com, Jack Threads, Bourbon & Boots and Lolly Wolly Doodle! It’s no surprise that they’ve ranked among this group of innovative retailers — with Sailthru they’ve been able to optimize revenue through real-time personalized marketing and transform customer experiences.
On the huge accomplishment, Sailthru EVP of Client Services, Alex Hesterberg said in our press release:
It’s a privilege to have the opportunity to work with these e-retailers and we’re proud to be involved in both the strategy and execution that helped to earn them this recognition from Internet Retailer. We often say, we grow our business by helping our customers grow theirs and so it’s a win-win to see four of our customers included.
A win-win, indeed. Congratulations to all the winners of The Hot 100!