Sailthru at Dublin Web Summit 2012Nov 21, 2012 - by Kelly Berry
Referred to as “Europe’s Biggest Tech Conference”, Web Summit kicked off this year in Dublin with a talk from our own Aubrey Sabala, VP of Marketing & Communications.
Sailthru was thrilled to be a part of this year’s conference and we were in excellent company with a great lineup of speakers! Catch up on the videos you might have missed here. And a recap of our involvement below:
Aubrey spoke about the bad rap that email seems to be getting these days as a communication medium and how we need to change the way we approach email as marketers to truly engage the user. That means be relevant, tailor communications to the individual, and send the right content, to the right user, at the right time. So, don’t shoot the messenger, fix the message!
Sailthru looks forward to seeing everyone at next year’s summit. October 30 & 31, 2013 mark your calendars! And maybe bring your costumes, it does fall on Halloween.