Sailthru and hybris: Bringing Smarter Marketing to Ecommerce ChampionsAug 24, 2015 - by Amy Reams
There’s a reason that hybris’ customer list includes names like Doc Martens, Levi Strauss, ASOS, Target, and 3M: hybris is one of the most-trusted ecommerce platforms, and as such has earned the right to work some of the world’s largest, best-known brands. hybris has paved the way for many of the ecommerce platforms that have come after it, but it has still been able to remain a market leader thanks to its tried-and-true capabilities.
Those capabilities, like those of other ecommerce platforms, have been built primarily for selling, rather than for marketing. Yet we know that the Sailthru vision of a single customer view that powers personalized ecommerce experiences is as powerful for the largest online retailers as it is for those that are just getting going–no matter which ecommerce platform they’re are using.
That’s just one reason we’re pleased to announce that hybris customers will now be able to access Sailthru technology more easily than ever before, thanks to a Sailthru/hybris integration that also cuts Sailthru implementation time roughly in half.
The Sailthru integration for hybris makes it turn-key for customers of both hybris and Sailthru to leverage the advanced capabilities of both systems, making it much easier for hybris customers to build that all-important single customer view. We have bundled Sailthru code into a package that is easily configurable with any client’s hybris site, dramatically reducing the load on the implementation team.
Once the integration is completed, customers who make a purchase on the hybris platform will be known to Sailthru, and Sailthru will begin to collect data about customers’ behavior and interests across channels. The integration also ensures that purchase information, including cart abandonments, flows into Sailthru. And Sailthru will receive complete, real-time updates on the entire range of inventory offered on the brand’s online channels.
How will this information be put to use in Sailthru?
Well, hybris, as powerful as it is, doesn’t offer email services. By combining data collected from the two platforms, Sailthru’s email marketing engine can construct fully personalized emails precisely targeted to customers who register on a client’s hybris site.
We expect our joint customers to also use the onsite data collected by Sailthru to power personalized product recommendations, and eventually to make use of our powerful predictive technology to fuel the full customer lifecycle.
The integration also makes it much easier for joint customers of the two platforms to take advantage of Sailthru’s advanced marketing features. Those features will be ready to go when the customer is, with no additional implementation work required.
By helping clients leverage advanced personalization capabilities, the new Sailthru integration ensures that brands get the results they need, and deserve, from their ecommerce investments.