#Rethink Value with Neil CapelAug 12, 2013 - by Marketing Team
WHO: Neil Capel, Sailthru Founder & CEO
WHAT: #Rethink is a free monthly morning speaker series for free radicals. Each event includes a 30-minute speaker presentation and group discussion beginning at 8:30am, followed by 30 minutes of networking before everyone heads off to begin the workday.
WHEN: August 13th, 2013 at 8:00 a.m. – 9:30 a.m.
WHERE: Grind. 1412 Broadway. New York, NY, 10018.
How does Neil #Rethink Value?
New marketing technologies are changing the relationship between the customer and the brand, causing businesses to rethink the value they place on direct engagement. Combine the proliferation of big data sets that offer insights into user behavior with the ability to automatically act on those insights, and brands can now truly personalize each and every consumer experience via multiple digital channels. Marketing efforts no longer have to be siloed. Businesses can converse directly with customers, providing relevant offers and content, automatically, and at scale – something non-existent to marketers only a few years ago. It all means that the skills needed for modern day marketers to remain competitive are changing. Sailthru is leading the industry with its implementation of Smart Data technology and completely altering the marketing landscape in the process
Passes to the event are still available, we look forward to seeing you there!