Retentionomics: Why Lasting Relationships With Customers Make Sense [Forbes]

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While it’s well-known and documented that investing in nurturing relationships with existing customers is more cost-effective than converting new ones, companies are still struggling to take advantage of the strategies that foster retention.

A recent Forbes Insights and Sailthru report, Retentionomics: The Path to Profitable Growth, reveals why some companies are significantly underutilizing retention and failing to connect it with their acquisition programs.

Though 79% of acquisition budgets increased over the last year – compared to just 42% of retention budgets – companies who remained focused on retention grew their market share by 14% over the last year. How are you investing for 2017?

READ THE ENTIRE ARTICLE ON FORBES TO LEARN WHY MOST COMPANIES ARE STRUGGLING TO TAKE ADVANTAGE OF RETENTION’S BENEFITS, KEY STRATEGIES TO CORRECT IT AND TOP FINDINGS FROM THE RESEARCH REPORT.