Fantastic! Four Simple Tools to Help Generate More Engaging Email Content

If you already use Sailtru, then when it comes to relevancy and engagement, you already have the advantage due to our unique behavioral tracking technology. You know what your subscribers want and you know when and how they want it. You’re ahead of the game and that’s great, but you still have to generate that […]

Five Things You Shouldn’t Do at a Party or in Email Marketing

Basic human interaction has some rules of thumb. Socializing for work or pleasure has a number of potential pitfalls, but luckily most of us learn to avoid them. Email, Twitter, Facebook are all social networks. Any interaction between two humans is social, regardless of what channel that interaction takes place on. So, there’s no reason […]

Email Marketing : Serve the Reader!

A good publisher or editor is guided by one primary question when it comes to content: does it serve the reader? If this is your guiding principle, then your readers will always find good value in your content. To engage subscribers your content has to be relevant, and must serve the reader. People are not […]

How Multi-channel Marketing is Like a Video Game

Possibly the best multi-channel marketing analogy I ever came up with has to do with a classic video game from my youth. In Frogger, your job is to guide a wayward amphibian across a busy highway and then across a raging river, dodging cars and leaping onto fast moving logs in order to reach the […]

In Email Marketing Familiarity Breeds Success

According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, the top three types of subject lines which compel people to open a marketing email contain one of these: Discount offer Free product offer Familiar brand name There’s no argument from me about those first two. However, it’s the third one I want to touch on in […]

The Art of Conversation in Email Marketing

When I started in radio broadcasting, one of the first skills I had to develop was the art of having a conversation with someone you weren’t even sure was actually there. It’s a challenge which confronts writers as well. As a young broadcaster I was instructed to imagine myself sitting across a kitchen table from […]

Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience

According to a study by the Interactive Advertising Bureau, reported by Direct Marketing News, affluent consumers are more willing to share their information for a personalized experience than the general population. IAB commissioned Ipsos Mendelsohn to survey 2,088 adults and found that 32% of affluent customers (household income over $100,000) were willing to share their information […]

Groupon Filing

Yesterday Business Insider reported on Groupon and its seemingly declining returns in their second oldest market, Boston. According to the post, while Groupon has added 21% more subscribers and almost 50% more featured merchants, Groupons sold per subscriber declined by 17.6% in the most recent quarter. The equation for success in email marketing just isn’t […]

Generating Content and Ideas Via Social Media

Integrating email and other channels such as Twitter and Facebook is very important to your email marketing efforts. However, it’s not just about sharing content and cross-promoting your email marketing. It’s also about generating ideas and involving your subscribers. If you are using Sailthru then you already have a huge advantage when it comes to […]

Best Practices

Email marketing has a dirty little secret: workarounds evolving into best practices. Best practices are not made into hard and fast rules (or laws for that matter) because they’re really just the most that can be offered because of the technical limitations at a given time. At some ESPs, segmenting is considered a best practice. […]
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