Engaging Loyal Fans

Imagine you’re the lead singer in a band. You’re playing Madison Square Garden.  That’s right, you rock.  You look out into the crowd and you see to one side of the room your fans are up on their feet with lighters aloft (or, these days, cell phone screens), and singing along (they know every word). […]

Paradise by the Dashboard

As part of the ongoing redesign of our user interface, we’ve just rolled out a new dashboard feature. Now, when you sign in to your Sailthru account you’ll be presented with selected metrics that provide a clear and quickly digestible window into your account performance.   In the example pictured above you’ll notice charts displaying […]

Back to the Future

Maintaining a strong connection with your audience doesn’t mean selling to them 100% of the time. Your audience, at one point, cared enough about your brand to travel to the site, poke around and sign up for emails.  But sending them content they want to read or discounts they want to take advantage of, as […]

[Insert Generic Label]

Who am I?  I’m a professional woman living in New York City between the ages of 18-35. These are the differentiators that traditional marketers have gathered, and the ones that have identified me on every list I’ve joined in the last decade. Now the received wisdom dictates that I should be sent discounts on lipstick […]

Blood in the Water– Shark Attack Survival Guide for Email

Sadly, Shark Week has come and gone again.  But there are only 51 more weeks of “Cash Cab” until it returns for an unprecedented 24th week of shows featuring killer fish flying through the air and hosts using such technical terms as “chumsicle”.   Though the blood in the water may have dissipated for another […]

The Upstart, We’ll Gladly Wear that Mantle

Thanks StartupDigest for the nod last week when you included us in your Email Mafia as “The Upstart” – We like the scrappy nature of the name that conjures up an image of a fighter in the ring with new moves and something to prove. We are that company, and as part of those […]

unintentional irony

If following those twenty-five essentials leads to an email campaign like this I’d say it’s time for a new list.

“text only” test send

For clients who want to preview how their emails will be rendered by text only email clients our “text only” feature allows them to test send text only versions of their emails.  When editing a campaign or template, simply select the “text only” box and test send to the emails of your choosing. Now try […]

New List Growth reporting

As part of our ongoing effort to add power and ease of use to our UI we’ve introduced a new dimension to our Email List Growth report.   When viewing this report you’ll now see not only the total size of the list, but the netchange in the list size over a selected period.  Net increases […]

Are Your Emails Anticipated & Appreciated?

This article was originally posted on Email Insider by Ryan Deutsch. As with many of you, I have been in the marketing technology space for a little while. During that time, I have heard (and certainly spoken) my share of buzzwords. In fact, I could probably throw together 500 words on email marketing buzzwords — […]
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