Interpreting the analytics from an A/B split

This isn’t the forum to develop a complete explication of comparing the analytics from an A/B split, but I do want to use an example to point out some of the weird and interesting results that can be teased out in an A/B test. I’m sometimes called upon to come up with subject lines and […]

How to use a/b testing effectively

Hello to all. It’s been a while since we posted, but among other things, we’ve resolved to post more frequently in this new decade.  And to kick off this new effort we’re going to address a subject much discussed in the email world: A/B split testing. First a definition of terms: in it’s basic form […]

What we’d like to see twitter do

Why does twitter not brand it’s Welcome or follow emails? So far twitter has avoided the advertising route, but why not do something like the below? At the bare minimum we’d like them to brand their emails and provide some thing more than just an alert. In this example we’ve included some links to other […]

Welcome emails – your first hand shake with your new user

You don’t get a second chance to make a first impression. So why send a poorly formatted welcome email. If you don’t engage the user now at this touchpoint where they are expecting your email, how do you expect to engage them when you send your marketing message. The two biggest problems with welcome emails: […]

Best practices for peer initiated emails (invites)

When sending invitational emails that are “peer initiated” you need to be very careful as you can quickly degrade you delivery due to either abuse by your users or getting carried away with trying to grow your audience. Since CAN-SPAM essentially says peer initiated are OK (albeit this was before web mail address books were […]

Identifying your email opportunities

When was the last time you looked at your site and evaluated when and what you were sending? Do you send an authentication email AND a welcome email or are they one and the same? Do you send an email to a new user that hasn’t signed in again for a month? Does your reset […]

How to avoid phishing

If you are not technically savvy it’s hard to figure out if an email from paypal or chase is really from who it says it is. If in doubt just make sure that you type the address in yourself. You should be able to remember most of your banking urls, and just open your browser […]

Real time delivery reports

Today I had the opportunity to speak to a client who we were setting up with a transactional email template. She had a web form on her site tied to a transactional email that was set to fire upon completion of the form. I helped her set up the template and check for spam compliance. […]

‘Tis the season

Now that Black Friday has passed and Cyber Monday looms I wonder how many companies are sending out mass e-mail campaigns luring us all with tempting offers of great deals. The economy is hurting and so are retail companies with inventory to shift before the end of the year. I’ve received a number of well […]

Gmail Vs Hotmail spam filter

Poor Hotmail gets a lot of flack for poor SPAM filtering, while GMail gets all the compliments (although less so recently). Google must have some fancy algorithm for finding SPAM – or do they? Well, it’s actually the fact that GMail has a big edge, a huge edge even. Up until very recently GMail was […]
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