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Sorry Deloitte: Retailers Really Can Build ‘Meaningful Personalization’ [CMSWire]

Marketers have little consensus about what personalization means or how to achieve it. That’s the conclusion of Deloitte’s fourth study of how digital experiences are shaping customers’ expectations and shopping behavior. The report found shoppers are increasingly willing to share personal data, such as location and personal details, because they understand that doing so can […]

6 Ways to Build Customer Loyalty at Every Touch Point

Acquiring customers is good, but it’s just the beginning. You only win big if you can nurture them into loyal customers. According to the White House Office of Consumer Affairs, it costs six to seven times more to acquire new customers than it does to retain current ones. Or consider this: According to Harvard Business Review, […]

Are Chat Apps the Untapped Platforms for Millennial Media Engagement? Here’s One Millennial’s Opinion

This is the final post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here, part two here and part three here.  Media experts are heralding messaging apps as the hottest new media trend. This means Millennials […]

Want to Increase Market Share? Research Suggests Retention Is Key

Ask a marketer why customer retention is important, and we know the answer you’re most likely to receive: because it’s so much more cost-effective to entice an existing customer to buy again than it is to acquire a new customer. We’ve got no argument with that, but there’s another powerful reason to get serious about […]

Churn the Beat Around: New Data on The State of Customer Attrition

For marketers, churn really is the creeping crud. Sure, every marketer expects some churn in their customer file. But in the long run, that supposedly small, manageable, amount of churn becomes a nightmare. The problem is that compounded over time, even modest rates of churn make a mess of efforts to sustain growth and profitability. […]

How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials

This is the third post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here, and part two here.  Facebook is overrun with content but it’ll never go away. For Millennials, this platform serves a […]
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