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Personalisation — What Works and What Doesn’t?

Last week Drapers, N Brown Group, East and Sailthru hosted a discussion on what really works and what doesn’t when it comes to personalisation. Hundreds of retail marketers and leaders joined the live webcast, where participants covered the hallmarks of a great online customer experience, what personalisation tactics customers truly value, the blockers keeping retailers […]

Creating High Purr-formance Customer Loyalty with MedicAnimal: A Q&A with Alan Lawrenson

MedicAnimal is a London-based online pet healthcare retailer, selling pet products including prescription medicines, pet food and accessories, and also owns retailers Pet Supermarket and Petmeds. Unlike other pet ecommerce companies, MedicAnimal was founded by a veterinarian Andrew Bucher. Whilst each company has a different target customer and proposition, one thing is for sure, the […]

Are Digital Publishers Moving Away from Massive Scale in Favor of Engagement?

If competing for eyeballs means out-reaching Facebook’s 1.86 billion or Google’s 2.2 billion users, it’s no surprise that digital publishers are changing their focus from scale to engagement. In this post, we’ll look at how this trend is playing out for traditional and pure-play digital publishers, including The New York Times, The Outline, The New […]

Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management

We’re excited to announce that for the first time, Sailthru has been named in Gartner’s Magic Quadrant for Multichannel Campaign Management. Of the thousands of technologies across martech and adtech, Gartner’s document positions just 22 companies in this year’s report. Key themes noted in the report include personalization and personalization engines, machine learning and artificial […]

The Top 3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits, since visits drive pageviews and pageviews drive advertising dollars. But because each page view is worth pennies, it’s crucial […]

The 5 Sessions You Need to See at Drapers Digital Festival 2017

Personalisation has become one of fashion retail’s defining trends over the past few years. Join us and Drapers as we bring together a panel of fashion retailers to find out what has worked, what hasn’t, and how they will be developing their personalisation strategies to enable future growth. Register for the 60 minute live webcast on […]

Email Versus Social Media

Email marketing is perhaps the most powerful tool available to your business. Although social has changed our world in recent years, email still remains king for revenue. Despite its importance, many businesses still aren’t capitalizing on the areas of email innovation that will make the channel even more effective. Check out Sailthru’s Digital Innovation Report […]

Pandora Strives to Personalize Audios Ads; McDonald’s Debuts Mobile Order and Pay

In this post we’ll take a look at Pandora’s move to release tools that enable brands to personalize audio ads in real-time, and McDonald’s plans to follow in Starbuck’s footsteps with its own mobile-order-and-pay. Personalization Comes to Pandora Audio Ads The power of a more a personal approach is expanding beyond words and images to […]
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