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The Importance of Behavioral Email to Publishers [Webinar]

That’s why we have teamed up with our partner BounceX for a webinar to discuss how to deal with the growing popularity of ad blocking. Though there are many strategies out there, we’ll be discussing one way to mitigate the losses incurred by adblock: Email. Join our EVP of Customer Success, Cassie Lancellotti-Young, and the […]

How to Generate Great First Impressions With Optimized Onboarding

First impressions are everything and every digital publisher should be making a great one with new readers through carefully planned onboarding. The right welcome can engage readers and keep them coming back for more. Even for mobile app downloaders, who are by definition highly engaged, onboard messaging is critical. Onboarding: What’s It All About? Onboarding […]

Proof That Marketers Who Excel at Customer Retention Really Do Think Differently

We are always trying to help our clients think long-term. We know everyone has quarterly (and often more-frequent) goals, but we also know that sustainable, profitable growth doesn’t happen on a quarterly basis. It happens over the long haul, with a focus on customer lifetime value. Not customer-this-week value. Little did we know that the […]

The Independent, Washington Post, and Bed Bath & Beyond Find New Digital Strategies

Recently The Independent, a U.K.-based paper that has been challenged by today’s digital-first media realm, announced it had turned a profit for the first time in 20 years, just six months after becoming a digital-only publication. Meanwhile a U.S.-based paper, The Washington Post, has been experimenting successfully with desktop push notifications, and Bed Bath & […]

Top Mobile Marketing Strategies to Supercharge In-app Purchases

This post originally appeared on Branch, Sailthru’s partner of choice for deep linking. Brands who use Branch and Sailthru-powered emails can build cross-channel experiences that drive higher conversions and capture more potential revenue from email. At Branch, we talk a lot about the current mobile ecosystem and the value of app users. Revenue and engagement […]

Retentionomics: Why Lasting Relationships With Customers Make Sense [Forbes]

While it’s well-known and documented that investing in nurturing relationships with existing customers is more cost-effective than converting new ones, companies are still struggling to take advantage of the strategies that foster retention. A recent Forbes Insights and Sailthru report, Retentionomics: The Path to Profitable Growth, reveals why some companies are significantly underutilizing retention and […]
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