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Email Versus Social Media

Email marketing is perhaps the most powerful tool available to your business. Although social has changed our world in recent years, email still remains king for revenue. Despite its importance, many businesses still aren’t capitalizing on the areas of email innovation that will make the channel even more effective. Check out Sailthru’s Digital Innovation Report […]

Pandora Strives to Personalize Audios Ads; McDonald’s Debuts Mobile Order and Pay

In this post we’ll take a look at Pandora’s move to release tools that enable brands to personalize audio ads in real-time, and McDonald’s plans to follow in Starbuck’s footsteps with its own mobile-order-and-pay. Personalization Comes to Pandora Audio Ads The power of a more a personal approach is expanding beyond words and images to […]

The 7 Myths of Email Marketing

Want to take your email marketing to the next level? Download this high impact strategy guide for Increasing Revenue from Email to discover what you need to prioritize to get the most ROI from email. — Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If […]

The Top 15 Email Marketing Myths You Need to Know

Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of the right data. Of course, strategy and technology play a huge role as well, but without a solid foundation for measurement, even the smartest strategies around will be lacking. […]

6 Major Digital Marketing Fails and How to Avoid Them [SlideShare]

Digital marketers everywhere are challenged to provide relevant, contextual experiences to individuals. Whether it’s a poorly placed ad or complete email screw up, even the most experienced digital marketers can slip up. Your digital marketing should draws in readers and shoppers, helping to drive traffic and action exactly where you need it to be. To […]

3 Areas to Innovate Your Marketing Strategy (And Help Deliver on 2017 Goals)

In a recent survey of 200 retail marketers, we found that 1 in 5 of marketing organizations fell short of their marketing goals in 2016. Of the organizations that did succeed, 75% said the correlation was tied to budget growth. In an ideal world, every year marketing budgets increase – but that’s wishful thinking. Teams […]

Whole Foods Launches New Loyalty Program; A Peek Into Amazon Prime

This week we’ll look at some new data about consumers’ hunger for personalization, and how Whole Foods is capitalizing on that. We’ll also get a peek, courtesy of Morgan Stanley, into Amazon’s Prime program. Taken together, these items show that the reality of survival in online retail is becoming ever clearer. Free shipping remains a […]

The Data Science Dilemma: Should Marketers Build, Buy, or Both? [VentureBeat]

This article originally appeared on VentureBeat. Data science, artificial intelligence, machine learning and algorithms have become the business buzzwords du jour. And with good reason. Organizations adopting data science-driven automation see up to 10x improvement in business process speed, 72 percent reduction in customer churn, and 40 percent reduction in new customer acquisition costs. It’s […]

Email Newsletter Design: Guidelines And Examples

Email marketing is a hallmark for any modern business. But often brands don’t utilize the stalwart channel to its greatest effect. In this article from Chui Chui Tan, she presents many great guidelines and examples on email design — an important aspect of your overall program. In order to make the most of your email […]
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