Customer Experience: Who’s In Charge Here?

This is a fascinating article from Forbes on the ambiguities of customer experience across organizations today -- in order to provide a superior experience, organizations need to rally together and realize that CX is a team sport.

The 3 Biggest Barriers to Adopting Omnichannel

Industry statistics imply that more marketers are committing to omnichannel - 37% of respondents to a recent eMarketer survey reporting that they are exploring their options for an omnichannel strategy - but the reality is that only a small fraction of firms are fully executing a strategy.

Started From the Bottom: Neil Capel’s Startup Story

In the most recent episode of Smart People Should Build Things: The Venture for America Podcast, Neil Capel, Founder & Chairman of Sailthru sits down to talk about why choosing the right VC is key to the success of a startup and building a company's culture.
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