Most marketers know that it can be up to 5x more cost-effective to retain an existing customer than to acquire a new one, yet only 16% of companies focus on customer retention -- here's why that needs to change.
The way products are presented online have undergone an immense change; in this post, let’s follow the amazing evolution of product visualization of three online shopping giants, Walmart, Zappos and Apple.
Marketing has changed more in the last five years than it has in the last century, but the RFP process has failed to evolve at the same pace -- here's how to select an email partner that will set you up for long-term success.
Mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time in 2016 -- here are some tips for keeping your strategy up to speed.
Auto-tagging is an easy-to-implement solution that helps organizations streamline and scale their content tagging; the result is the ability to build data profiles on your consumers immediately, and leverage that data to build more personal, meaningful consumer interactions.
Changes in buying behaviors and technology have significantly affected how people shop; companies that embrace rather than resist those changes will find themselves easily currying favor with customers.
When you're acquiring new subscribes left and right, it's incredibly important to see a return on your time, effort, and cash in the short-term and long-term -- here are 4 types of emails that all marketers should be deploying to help.