“Mobile first” has been a rallying cry for marketers for some time now, but it’s not always clear how to incorporate mobile strategies to the overall mix of marketing channels - here are 3 success stories for brands who are on the cutting edge of mobile strategies.
Sailthru's integration with Facebook lead ads is the easiest and fastest way for brands to retrieve lead information - our integration allows for a seamless flow of information so that Sailthru customers can ensure that people who sign up begin receiving communications.
How we differentiate and make good long-term decisions about customer acquisition cost and return lies in using two indexes well known to marketers: Customer Lifetime Value and Customer Acquisition Cost.
Good ideas don’t just thrust themselves out into the world without a push - to get the most out of your product and put it in the right hands, you need to do some research - here’s what you need to know.
In this article from Forbes, find out how leaders and marketers at even the biggest companies can adopt an entrepreneurial mindset that actually propels your business forward (without ruffling too many feathers along the way).
All organizations, and startups especially, must follow Bezos’ advice when it comes to evolving their digital analytics efforts or risk being left behind in an increasingly competitive, data-driven world.
Check out this Q&A podcast with our EVP of Customer Success, Cassie Lancellotti-Young, for her insights on predictive marketing, cross-channel, personalization, and why the ‘customer journey’ is the wrong way to look at marketing.