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Customer Acquisition Vs. Retention [Infographic]

Most marketers know that it can be up to 5x more cost-effective to retain an existing customer than to acquire a new one, yet only 16% of companies focus on customer retention -- here's why that needs to change.

Mobile Marketing Tips for 2016

Mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time in 2016 -- here are some tips for keeping your strategy up to speed.

Top 4 Emerging Trends Shaping Ecommerce in 2016

Changes in buying behaviors and technology have significantly affected how people shop; companies that embrace rather than resist those changes will find themselves easily currying favor with customers.

4 Email Types To Convert Subscribers To Customers

When you're acquiring new subscribes left and right, it's incredibly important to see a return on your time, effort, and cash in the short-term and long-term -- here are 4 types of emails that all marketers should be deploying to help.
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