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Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing […]

How Personalization Helps BustedTees and TeePublic Bring Its Customers Products They Love

BustedTees, one of the internet’s leading t-shirt brands, has long used personalization to increase clickthroughs, sales and customer retention. In 2013, the company launched TeePublic, a cross between Etsy and Kickstarter for a curated online community of more than 13,000 t-shirt designers. That’s given the company exciting new opportunities to use personalization to zero in […]

This Week in Retention: How Customer Retention Speeds Companies to Profitability

We all know why customer retention is worth obsessing over: It’s the surest way to profitable, sustainable growth. Below, UK-based discount and deals site Discount Vouchers shows how customer retention increased profitability, while Peter Geoly lays out the math for publishers. Then venture capitalist Sarah Tavel takes it a step further, showing how customer retention […]

Blurred Lines: How Technology Can Give Customers an Unforgettable In-Store Experience

It’s hard to deny digital’s influence on the retail customer experience. According to Deloitte research, digital channels, apps, and tools influenced 64% of all in-store sales in 2015. That influence is expected to increase significantly over the next six years, driving the ongoing convergence between the e-Commerce and brick-and-mortar worlds. The breakdown between digital and […]

3 Steps To Ensure Data Advances Your Business Goals

Whether you’re just starting out with a new company or if you’re already established, the time is now to put your data strategy in place — keep these three steps in mind as you think through how to use data for your business.

This Week In Retention: Better Ways to Use Email, Loyalty Programs and Social Media

Customer retention doesn’t have to be complicated, and a roundup of recent thinking on the topic shows just how much room there is for differing strategies in retention. Whether you’re intrigued by advances in social listening or improvements to tried-and-true email, the secret is simply to get started–and to recognize a good thing when you’ve […]

The 3 Keys to Digital Marketing Relevance: Content, Cadence and Channel

Walk into a retail store, and a good salesperson will ask if they can help. If you say, “No thanks, I’m just looking,” they won’t interfere. But what if, instead, that salesperson kept repeating, “Can I help you? Can I help you? How about this? How about this? Twenty percent off if you buy now. […]

Sailthru Acquires Carnival.io to Expand Services Through Mobile Marketing Automation

At Sailthru we believe that human connections matter now more than ever. We all know that our world is increasingly digital; that we engage less and less through face-to-face interactions. In response, marketers must prioritize efforts that foster long-term relationships by delivering value, not just marketing messaging. This is why Sailthru’s mission is to help […]

How AHAVA Increased Opens, Clicks & Conversion with Personalized Send Time

As marketers, we’re all supposed to know the answer to this question: “What’s the best time to send email campaigns?” The answer? If we turn to Google, that particular search turns up dozens of articles from companies, agencies, and email marketers claiming to have the secret to success. “Mid-day, mid-week” was the mantra not too […]
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