It’s all about the product at SF Disrupt

Just off the heels of the very busy Tech Crunch Disrupt conference in San Francisco, the buzz heard throughout the conference was focusing on your product and having your foot in the door  in mobile. Mobile seems to be the next wave of technology to disrupt how we consume data. While tech startups are pushing away the traditional of focus of selling and becoming product driven companies.

Justin Rosenstein, co-founder of Asana, believes that having “product driven teams deep in the DNA of the company” is an essential piece to any enterprise startup today.  Rosenstein believes that with a product-heavy focus, companies can lay the proper groundwork to “help people collaborate and create better companies” and scale effectively.  Mark Zuckerberg, CEO of Facebook, hammered home the same focus on superior products that drive a business, stating Facebook doesn’t “build services to make money, we make money to make better services”.  

Zuckerberg’s plan to be more product focused include developing more technologies for the Facebook mobile application and integrating a search feature within Facebook that would allow you to query your followers by the criteria you set. As more people in the world own more mobile devices than desktop computers, Facebook plans to serve up more relevant content to their users through the ease of mobile.

At Marigold Engage by Sailthru, we pride ourselves in being a product driven company. We are constantly taking feedback from our clients and building new reports and features that cater to the need of the user. With our recent release of our mobile app tracking feature, we are making quick ground in collecting data on the mobile app user along with data we’ve already been collecting on what devices your users open their communications with. Taking from the conversations held at the San Fran Disrupt this year, we are much in-line with what other industry peers believe the direction that startups are heading.

You can hear our own Neil Capel speak on the fastly growing marketing trend and what companies can do to secure their foothold in the mobile market, at
CCA’s annual conference September 26th. We’ll give you a hint: it’s all about leveraging Big Data and consistent personalized messaging to the consumer.

Image courtesy of techcrunch.com